Ron Karr is a sales success expert who has helped leaders on six continents eliminate risk, gain buy-in and achieve better results faster with the Velocity Mindset. In addition, his presentations and advisory services have generated over a billion dollars in incremental revenues for his clients. 

Ron is the author of five books, including his latest, The Velocity Mindset, and the bestselling book Lead, Sell or Get Out of the Way. In addition, Ron facilitates the Chief Revenue Officer Mastermind Group made up of CEOs and VP’s building high-performance sales cultures.

This podcast interview discussed the hurdles sales leaders face in achieving their goals, especially amidst economic shifts and changing environments. According to Ron, the best sales results come from uncovering customer motivations to find opportunities to become valuable — this often negates competitive forces that can often distract our gaze.

We also dive into the importance of sales benchmarking tools, growth mindset, and strategies for B2B companies to build new customer relationships.

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Dr. Troy Hall is an award-winning culture strategist, speaker, best-selling author, and talent retention expert. He has been featured on the Today Show, ABC, Beyond the Business Radio Show, and CEO world. His book Cohesion Culture discusses how leaders can create safe workplaces where employees feel valued and share mutual commitment. In addition, he has provided executive counseling to leaders, founders, and CEOs throughout his career who benefited from his experience and assistance in achieving their desired outcomes.

In this podcast interview, Dr. Troy discusses ways organizations can create a healthy working environment through culture, vision, alignment, camaraderie, and healthy workplace cultures. Almost every company has a culture problem. One of the ways to avoid significant cultural challenges is hiring people who share the company’s values. Although culture evolves through time, you can set the groundwork and establish the parameters and expectations upfront. 

For Dr. Troy, one of the things that organizations should look at when hiring is behavior and conduct. Understanding the behavior of employees can help minimize cultural problems. If you allow individuals to be harmful in the work environment, then the root of the culture problem is you and not the environment itself. Therefore, it’s crucial to actively observe behaviors, training, support, and communication at your company.

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