Corporate CPR Episode 41: How You’re Doing Social Media Wrong with Katie Brinkley

On today’s show, we discuss how you are doing social media wrong and ways to be more effective.

Katie Brinkley is the creative owner of a successful boutique social media marketing agency with a focus on trending social media platforms and how to leverage them to grow your business. A trained media professional, Katie quickly found her passion for social media with the advent of MySpace and is now the leading Clubhouse coach in the fast-paced, everchanging space of digital marketing. Next Step Social Communications provides a variety of services from training and coaching entrepreneurs on their finer points of social media, to a full-blown, done-for-you social media management. Her expertise is highly regarded and sought-after. 

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How to Apply Enterprise Project Management in the Real World

Enterprise project management (EPM) is simply the oversight and control of all ongoing projects within an organization. An EPM formulates a company’s overarching strategy, aligning that with departmental tactics and operations, creating an organizational synergy to efficiently achieve the desired goals while correcting inefficiencies and identifying new opportunities. An EPM can resolve several issues many companies face. Here are just three.

3 Real World Applications for Enterprise Project Management

1. Improve Efficiency Following a Merger and Acquisition

Change tends to slow people down, and there are few greater changes in business than a merger or acquisition. Recently, Elon Musk’s proposed takeover of Twitter dominated the news cycle. Speculation was rife regarding potential changes in the social media platform’s business methods and organizational structure. Imagine how that speculation would multiply when two fully staffed companies with distinct operational styles become one.
A quick, smooth transition is necessary to alleviate fears and confusion, sort out staffing issues, and devise goals and strategies for the new company. Delays can create stock prices to fall and the merger to fail. A strong EPM team is necessary to plan and implement the integration of the two companies into one. 

2. Inform Critical Decisions With Reliable, Consistent Data

In the entertainment industry, several platforms have merged in recent years. CBS and Paramount are one example, Disney and Marvel Studios another. While each studio maintains its own budget, properties, and strategies for series and film development, the umbrella organization needs to have its eye on the bigger picture (pun intended).

Each division needs to report its data in the same manner. Time is money. The amount lost converting differing departmental spreadsheets into a detailed overview could cost millions. Keeping everyone on the same page is imperative. An EPM team can install unified portfolio management to achieve that aim, enabling the streamlining of resources while simultaneously improving the capacity to plan new programs, which, in turn, drives growth and creates further opportunities.

3. Improve and Innovate Your IT Department

Every major business relies on its network in the current digital economy. Most people view IT as the people in the shadows who keep the network up and running, avoiding bottlenecks and enabling work to be delivered on time. Then there is the security team, which polices the network to repel outside threats and ensure protocol compliance within.  

Increasingly, however, companies are integrating network and security teams to great benefit. Not only does a unified NetSecOps achieve better network performance with greater cost efficiency, but it also accelerates incident detection and response while lowering risk. Solid EPM creates greater transparency across an organization, allowing IT to operate to its full potential in terms of both network maintenance and security.

Whether your company is undergoing a merger or acquisition, is simply diverse in its nature, or is getting in its own way thanks to its siloed structure, bringing in an experienced EPM team is the solution that will have everyone pulling in the same direction. Book an introductory call with Project Genetics now to learn how we can help you. 

Corporate CPR Episode 40: How to Balance Cyber Security with Employee Experience with Denis O’Shea

On today’s show, we discuss how to appropriately balance your company’s cyber security with your employee experience.

Denis O’Shea founded Mobile Mentor in New Zealand in 2004. Since then, the company has helped millions of people unlock the full potential of their technology. In 2017, O’Shea moved to Nashville, Tennessee to launch the company’s US business, with a focus on securing the mobile workforce in industries such as healthcare, education, finance and government services. 

Mobile Mentor is a global leader in the endpoint ecosystem, helping clients to navigate the right balance between security and employee experience. The company was named Microsoft’s 2021 Global Partner of the year for Modern Endpoint Management primarily for their work helping Alive Hospice safely treat patients during COVID 19. In addition to being a top Microsoft partner, they are also certified by Apple and Google. Mobile Mentor has recently worked with Vanderbilt University Medical Center, Michigan Medicine, Mayo Clinic and the US Coast Guard. 

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Need to Improve Your Project Recovery Process? Consistent Documentation Is Crucial

When you think about it, project recovery is a project in and of itself, whether or not a special team is assigned. A slight dip in performance can suddenly spiral when proper control isn’t exerted. Documentation may be the most critical aspect in preventing a project’s freefall. Proper reporting defines the project’s scope, cost, and schedule and identifies relevant and irrelevant concerns. Accurate and concise documentation can answer several questions critical to recovery.

Should the Project’s Scope Be Reduced?

From the outset, it’s advisable to set a rigid scope for any project. Scope creep can be highly detrimental to success as it promotes inconsistency and change that create frustration and other issues related to morale. With that in mind, project managers sometimes set a fixed scope that is too large. If documentation reveals consistent failures to deliver tasks on schedule, it may be appropriate to consider reducing the project’s scope.

Should Some Tasks Be Put On the Fast Track?

Again, project failure is almost invariably a case of things not happening or not happening within their allotted deadline. Rearranging priorities is one possible solution. Suppose certain tasks cannot be completed in their designated timeframe. In that case, the answer may be to allocate further human resources or work hours while reducing staff or setting tighter deadlines for tasks consistently being completed well in advance. Documentation allows the recovery team to identify both areas and make adjustments.

Is Overtime the Answer?

Management and executives never like the idea of paying overtime. It can put a project over budget and definitely affects profit margins. Some employees like the notion of a larger paycheck in the short term but can become disillusioned when the hours begin to mount over an extended period. 
Overtime is a better solution when data suggests the project can be quickly brought back on schedule. Conversely, overtime with no end in sight is a high-risk, low-reward solution. It’s advisable to set and stick to a limit on overtime hours.

Is Recovery Absolutely Essential?

No one likes to have a loss on their record, but here’s the thing. Conditions change, sometimes beyond our control. The COVID-19 pandemic has driven that point home. Project status reports should indicate whether work in progress aligns with baseline cost and scheduling projections. Assuming work in progress repeatedly fails to meet those projections or deviations in specific metrics are revealed, the project manager should undertake an updated risk analysis with the following questions in mind:
  • Are there sufficient funds to continue?
  • Should more be allocated?
  • Do unexpected changes necessitate altered priorities or needs?
  • Do these changes indicate the project should be delayed or abandoned altogether?

If the updated risk analysis determines the project should continue but doesn’t present solutions to continuing delays, CEOs should ask one further question.

Should the Project Recovery Be Outsourced?

Sometimes, an in-house project management or recovery team lacks the experience or knowledge to rescue a struggling project. When that occurs, companies should consult a professional project management firm.

Experienced and dedicated project management leaders are ideal partners to rescue flagging projects. Book an introductory call with Project Genetics now to learn how we can help you.

Corporate CPR Episode 39: How Mindset Can Accelerate Change in Your Organization with Robert Overweg

On today’s show, we discuss how mindset can accelerate change in your organization.

Robert Overweg is the founder of the Adaptable Mindset program. He and his team empower people to develop their own Adaptable Mindset, to develop mental flexibility. 

Robert has over a decade of experience in innovation and digital transformation with clients like Vodafone, Liberty global, eBay, Heineken, a variety of startups, and innovative schools. 

He is also an artist and exhibited at the Centre Pompidou and the media biennial in Seoul. 

As a frequent speaker at institutes like MIT, SXSW, and the European Commission. Robert speaks about ways to use tech to work smarter and add value to the world. 

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Developing a PMO Methodology for Mergers & Acquisitions

People have been following the Elon Musk/Twitter saga online and in the news for weeks now, waiting to see if the multi-billion-dollar purchase will actually happen. In truth, however, closing the deal is just the beginning. Integrating mergers & acquisitions can take months, if not years, and more than half of these ventures end in failure. What, then, are the necessary features of a PMO methodology that can deliver a successful merger & acquisition? 

Developing a Successful PMO Methodology for Mergers & Acquisitions

1. Prioritize Culture & Human Resources

People drive any business. Each merging company’s staff will be accustomed to a particular structure, management style, and protocols, and, once the merger occurs, staffing redundancies will arise. These factors can create uncertainty and tension, causing poor performance until resolved. In addition, some employees will immediately resign, while others may lose motivation if they were well compensated in the merger or reassigned. It’s imperative to quickly establish a new culture and address staffing issues to begin a successful transition. 

2. Identify Areas Where Support is Required for a Successful Merger & Acquisition

Support is often necessary to successfully integrate two companies. It’s important to remember that executives at either merging company are unlikely to have experience managing an entity as large as the newly formed organization. Nor is top or middle-management. Hiring an experienced, outside project management team can help bring everyone up to speed while establishing new, company-wide protocols for critical day-to-day operations. In addition, such a team represents a neutral third party mediating between two potentially adversarial groups.

3. Identify Special Needs

In the main, most mergers and acquisitions are like any other, allowing an experienced project management team to develop a basic plan. However, there are bound to be unique situations created by the merger. Identifying these and designing solutions to deal with them improves the likelihood of successful integration. Beyond the merger’s intended goals, special attention should be paid to maintaining workforce morale and customer goodwill.

4. Establish an Effective Project Management Framework and a Master Plan

Successful integrations require an appropriate hierarchy. An executive committee typically oversees merger projects. Its responsibility is to address all details of the merger. If the committee is not chaired by the highest-ranking executive in the new company, the chair should report directly to them. Smaller teams can be formed under the purview of the overarching project management team to handle the unique needs within individual departments or more challenging obstacles to the merger.

5. Monitor and Document Progress

Like any project, integration should be measured in terms of time and cost. It should have a firm budget but also the flexibility to adapt to unforeseen changes and make necessary corrective measures. Reports should be in real time so that the senior committee and the new company’s board are constantly aware of the progress and updated timeline for full integration.

In addition to successfully managing the merger of two companies into one, a clear, focused integration plan that utilizes the new entity’s full resources can also present new, lucrative opportunities not anticipated in the original merger proposal. Learn more about how your merger can benefit from a robust project management methodology. Book an introductory call with Project Genesis now.

Corporate CPR Episode 38: Financial Modeling for Your Organization with Ian Schnoor

On today’s show, we discuss financial modeling for your organization.

Ian Schnoor, CRM, CFA is one of the founders of the Financial Modeling Institute in 2017. He oversees the organization including its strategic direction. Ian is also founder of The Marquee Group, a leading provider of financial modeling training, consulting and accreditation.

Over the last 20 years, Ian has taught thousands of business professionals and university students around the world. Ian is passionate about teaching and brings a hands-on, interactive approach to every course. 

Ian teaches at Queen’s University in Canada and is a recipient of the “Instructor of the Year” award in the Master of Finance program at the Smith School of Business. Previously, Ian spent a number of years in the Investment Banking departments at Citigroup and BMO Capital Markets. Ian completed his Bachelor of Commerce Honours degree with academic distinction from the University of Manitoba and has also attained the Chartered Financial Analyst (CFA) designation. 

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5 Rules for Workforce Management in 2022

Every business understands that profit margins increase when staffing and time management are optimized. Workforce management techniques that control current staffing levels, anticipate future needs, and maximize employee efficiency to achieve those twin goals. The following principles make any workforce plan efficient.

5 Rules for Workforce Management in 2022

1. Involve and Welcome Input From All the Right People

A company’s top management, employees, and stakeholders should all have a voice in establishing a solid workforce plan. Each offers a different but vital perspective on the company’s business strategy and goals:

  • Executives understand the big picture; what the company hopes to achieve 
  • Employees understand day-to-day obstacles
  • Other figures, such as supervisors, department managers, and even union representatives, can identify needs, gaps, and inefficient practices

Accepting input from all three groups is a sound communication strategy that allows a company to monitor progress while offering a level of transparency that promotes a strong sense of unity. Companies tend to be more successful when everyone involved feels like they hold a stake in that success.

2. Determine Critical Skills and Best Practices

Businesses must understand the necessary skills and level of competency required of all stakeholders to achieve the company’s goals. A solid workforce plan is also flexible and capable of adapting to changing conditions.

Keeping its workforce trained up and equipped to deal with any situation is critical. Identifying best practices is also crucial. Designing and implementing more efficient work processes can only help skilled workers meet the company’s short and long-term goals.

3. Create Strategies That Best Exploit Critical Skills Within Available Resources

In an ideal world, businesses would recruit the most talented people and provide them with every resource imaginable to achieve their aims. However, real-world companies find themselves constrained by budgets.

Creating a solid workforce plan is, by necessity, a balancing act. Staffing your workforce must be done with anticipation of customer demand, while work processes should be adjusted to meet that demand and eliminate inefficiencies such as downtime and poor documentation.

4. Build the Required Capability to Meet Workforce Requirements

Communication, transparency, efficiency, and flexibility are the four cornerstones of a successful workforce plan. While streamlining work processes is to maintain optimal staffing, management must also be educated on available options to have the necessary flexibility to adapt to changing demands or conditions.

Employees should also be aware of potential shifts in work processes. In fact, clear and documented guidelines across every aspect of a business promote both transparency and accountability in workplace performance.

5. Continually Monitor and Evaluate Performance

Companies can never plan for every contingency. Unforeseen and unpredictable events, such as COVID, can render strategies and methods temporarily ineffective or even obsolete.

However, businesses that monitor and evaluate their performance in real time are far better equipped to respond to sudden change. In the interim, they are also more likely to detect gaps in efficiency and apply corrective measures earlier than less attentive competitors.

Experience and leadership are not always present when devising a sound workforce plan, especially in growing businesses. The best option could be to consult with an agency that has successfully implemented workforce plans tailored to each client’s needs. Learn more by booking an introductory call with Project Genetics today.