On today’s show, we discuss how you are doing social media wrong and ways to be more effective.

Katie Brinkley is the creative owner of a successful boutique social media marketing agency with a focus on trending social media platforms and how to leverage them to grow your business. A trained media professional, Katie quickly found her passion for social media with the advent of MySpace and is now the leading Clubhouse coach in the fast-paced, everchanging space of digital marketing. Next Step Social Communications provides a variety of services from training and coaching entrepreneurs on their finer points of social media, to a full-blown, done-for-you social media management. Her expertise is highly regarded and sought-after. 

On today’s show, we discuss how to make your customer experience so good that your customers send you thank you notes.

Phil Boyer was born and raised in Michigan, and after completing a degree in physics, he began programming computers in a boutique market research start up. His career transitioned to banking and finance IT leadership focused on building and supporting advanced technologies. He started his own business, INSTANT 2290, in 2003. Having bootstrapped INSTANT 2290, he remained a “jobtrepreneur” until the business grew enough to become his full time job in 2010. Today, INSTANT 2290 is the industry-leading provider of HVUT Form 2290 e-filing software having e-filed forms for nearly 3 million vehicles and counting. Phil now lives in Austin, TX with his lovely wife of 35 years, Jacquie, and he has a son and daughter who make him proud every day.

Jose Herrera is the CEO and co-founder of Horatio, a Customer Experience company for today’s fastest-growing brands. Jose sets the strategic vision of Horatio and leads all growth, sales, marketing efforts for the company. Prior to founding Horatio, Jose was a Vice President at Morgan Stanley, overseeing the Latin American Investment Management institutional sales group. Originally hailing from the Dominican Republic, Jose, and his two co-founders Alex Ross and Jared Karson, were inspired to create a company that provides tech-enabled customer support for North America’s biggest brands while also creating opportunities locally on Jose’s native Island. In 2021, Jose was named by Forbes Magazine on the Next 1000 list of today’s entrepreneurs redefining the American Dream.