Gina Schreck is the founder of SocialKNX, a digital marketing & social media management agency and the owner of two coworking spaces, The Village Workspace and BarnWorx in Centennial Colorado. She’s been ranked by LinkedIn as one of the top B2B marketers to follow in 2019 and 2020.

On today’s episode of Corporate CPR, Gina shared the most impactful strategies for strengthening your company’s social media presence and avoiding digital media faux pas. During our discussion, we touched on topics such as:

• Choosing the best voice and style for your social media content
• Which companies should be active on social media and why
• Factors to consider when deciding the optimum content marketing budget
• The best time to start using social media for business branding

This episode is fast-paced and full of impactful nuggets of information for companies ready to refine or expand their social media strategy.

Connect with Gina

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Dan Prince is a life-long technologist and expert in the modern software development lifecycle.

He’s the founder and CEO of Illumisoft, a custom software development company that provides healthcare solutions with a human-centered approach. He’s also a team-player that opts for simplicity over perfection, and people over processes. 

In our interview today, Dan and I discussed the importance of building strong relationships with clients in order to truly understand their needs. And with customer satisfaction as a key indicator of how effective your business processes are, Dan and his team always conduct an analysis at the end of projects in order to learn and grow from their experiences. 

Connect with Dan. 

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Dr. Eric Daimler is an authority in Artificial Intelligence and Robotics. 

With over 20 years of experience in the field, he has co-founded six technology companies and is currently the founder and CEO of Connexus AI; A company spun out of MIT that addresses the most significant unsolved problem in computer science.  

As a frequent speaker, lecturer, and commentator, Daimler empowers communities and citizens to leverage AI and robotics for a more sustainable, secure, and prosperous future. 

Having experienced AI in the broadest possible perspective from academia to business and policy, Dr. Eric has a unique outlook from which to consider the potential problems concerning the future of AI and help frame the debate about possible solutions.

In our interview today, Dr. Eric and I discussed why it’s vital that we all embrace the use of technology in our lives and businesses. We discuss the pros and cons of different database solutions alongside how organizations can fix common problems related to data. 

Other topics Dr. Eric and I cover include:

• Why data is the foundation of the future
• The future of fintech in relation to data. 
• Policy and protection: how we can keep our data secure. 
• Learning to be precise when dealing with databases. 
• Categorically organizing our data. 
• Stacking automation in business processes. 

Relevant Links

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Ted

Ron Karr is a sales success expert who has helped leaders on six continents eliminate risk, gain buy-in and achieve better results faster with the Velocity Mindset. In addition, his presentations and advisory services have generated over a billion dollars in incremental revenues for his clients. 

Ron is the author of five books, including his latest, The Velocity Mindset, and the bestselling book Lead, Sell or Get Out of the Way. In addition, Ron facilitates the Chief Revenue Officer Mastermind Group made up of CEOs and VP’s building high-performance sales cultures.

This podcast interview discussed the hurdles sales leaders face in achieving their goals, especially amidst economic shifts and changing environments. According to Ron, the best sales results come from uncovering customer motivations to find opportunities to become valuable — this often negates competitive forces that can often distract our gaze.

We also dive into the importance of sales benchmarking tools, growth mindset, and strategies for B2B companies to build new customer relationships.

Relevant Links:

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Dr. Troy Hall is an award-winning culture strategist, speaker, best-selling author, and talent retention expert. He has been featured on the Today Show, ABC, Beyond the Business Radio Show, and CEO world. His book Cohesion Culture discusses how leaders can create safe workplaces where employees feel valued and share mutual commitment. In addition, he has provided executive counseling to leaders, founders, and CEOs throughout his career who benefited from his experience and assistance in achieving their desired outcomes.

In this podcast interview, Dr. Troy discusses ways organizations can create a healthy working environment through culture, vision, alignment, camaraderie, and healthy workplace cultures. Almost every company has a culture problem. One of the ways to avoid significant cultural challenges is hiring people who share the company’s values. Although culture evolves through time, you can set the groundwork and establish the parameters and expectations upfront. 

For Dr. Troy, one of the things that organizations should look at when hiring is behavior and conduct. Understanding the behavior of employees can help minimize cultural problems. If you allow individuals to be harmful in the work environment, then the root of the culture problem is you and not the environment itself. Therefore, it’s crucial to actively observe behaviors, training, support, and communication at your company.

Relevant links:

Website

LinkedIn

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