5 Key Success Factors for CRM Implementation

Businesses of all kinds are always looking for ways to improve the customer experience. CRM technology provides tools that help to improve that experience so that clients walk away completely satisfied. However, implementing a CRM system presents some unique challenges. Here are some of the most important aspects of successful CRM implementation.

5 Key Success Factors for CRM Implementation

1. Clear Vision and Goals

One crucial part of successfully implementing a CRM system is having clear reasoning for using the system that your entire team understands. From top to bottom, your entire organization needs to understand what the goal is behind making the change. When everyone has the same vision in mind for the future, it will be easy to keep everyone on the same page throughout the implementation process.

2. Adoption Across the Board

No matter how good your CRM system is, it won’t matter if your team isn’t utilizing the system. While some long-standing team members may have a certain attachment to their older tools, it’s important to get over this hurdle. You need your entire team on the same page to fully gauge the effectiveness of the CRM system and to provide your customers with a consistent experience.

3. Effective Training Methods

Change can be difficult for many people, especially when it comes to work tools they’ve been used to using for years, so it’s important to do everything you can to help your team through the transition process to a new CRM system. Comprehensive training on the new CRM system for your whole team is vital. While you may need to shift your resources around to achieve this training, the benefits you’ll get later make the process worth your while.

4. Gathering Data

If you aren’t able to measure meaningful statistics related to your CRM system, you won’t be able to determine whether or not you’ve successfully achieved the goals you set out to reach. Having tools in place to gather data related to your customers’ experience and the ease with which your team is able to use the tools, as well as other critical data points, will put you in a position to effectively refine the CRM strategy based on what works.

5. Choosing the Right Partner

Having the right help on your side throughout the implementation process will help to make the transition to your new system as smooth as possible. Expert advice from professionals who have been involved in implementation projects before will give you a solid base of knowledge to work from. The guidance you receive will help you achieve the goals you set out to tackle when you decided to adopt a CRM system.

Ready to take your business to the next level? Our experts are ready to work with you to develop a strategy that is specifically suited for your business. Contact Project Genetics today and let our experts assist you in getting your business on the road to success!

Corporate CPR Episode 65: User-Centric Innovations

On today’s show, we discuss how to develop an organizational strategy for user-centric innovations.

Prior to founding UXReactor, Satyam Kantamneni led various in-house design organizations such as Citrix and PayPal. He is also an alumnus of Harvard Business School. While at Harvard, Satyam realized that most businesses aren’t leveraging the full power of User Experience (UX) Design as an engine for strategic growth. So, he resolved to change that. Through UXReactor, Satyam demonstrated that UX can and should drive enterprise-wide innovation and business outcomes. UXReactor has enabled its clients-partners to generate hundreds of millions in additional revenue from user-cen- tered innovation. Satyam is passionate about user-centered innovation and he is authoring a book titled User Experience Playbook: A Practical to Fuel Business Growth, which will be released in April 2022.

Key Takeaways:

4 questions to ask anyone in the organization to see if you are user-centric:

  • Who are your top users?
  • What are their top pain points and needs?
  • What are YOU doing about it?
  • What is the measure of success?

Successful organizations have the:

  • Right people
  • Following the right processes
  • With the right mindset
  • In the right environment

Getting feedback from users requires the right people. Researching is not just talking to users. There are three types of research:

  • Formative research – Understanding what the pain points are that are not being articulated.
  • Validation research – Making sure what we have built is validated with users in a consistent manner.
  • Sensorial research – Constantly tracking the satisfaction level of the users.

How do you cross the gap between what the user thinks they want and what they really need?

  • Focus on the users’ behavior vs what they are saying.
  • Observe them. Spend time with them, and propose something really useful for them.
  • Create a way to experiment and validate your solution.

How to balance innovation and stability

  • Run experiments from a user-centric perspective.
  • Vigorously act on the results in a way that is measurable.

Should you ever focus on your competition, rather than your user?

Know your competition, but focus on how what they are doing relates to what your users care about.

Top Takeaways:

  • A user-centric innovation or mindset is a success formula. Keep leveraging it and activate around it.
  • Focus on having the right people following the right processes with the right mindset in the right environment.
  • Experiment with this in an effective and deliberate manner or you may end up just reacting to the competition.

Connect with Satyam Kantamneni:

Website: https://uxreactor.com/

Linkedin: https://www.linkedin.com/in/kantamneni/

Email: satyam@uxreactor.com

Book: User Experience Design: A Practical Playbook to Fuel Business Growth

What Is ERP Implementation and Why Does It Matter?

Efficiency and adaptation are crucial to maintaining an optimal business environment. Read on to learn more about one of the drivers of these cornerstone goals: ERP implementation.

ERP Defined

The term ERP stands for Enterprise Resource Planning. An ERP system consists of software that enables the automation of business or project processes into one central platform. As a result, aspects such as supply chain operations, financing, human resources, manufacturing, and sales can be linked and managed from an integrated system.

Phases of ERP Implementation

During the first step of implementation, a project team will gather important data about what different groups within the business or project need and what problems persist. After defining the ERP system’s requirements and planning for its framework, the team will evaluate currently existing processes and determine how these processes can best be redesigned and software customized so that seamless migration of data onto a new system or into the cloud can occur.

For the development phase that follows the planning and design phases, software will be configured and data import will commence. In addition, documentation and training manuals will be prepared. Then, the testing phase will begin so that major issues can be addressed and corrected before the system is deployed and goes live. Once the ERP is deployed, the support phase focuses on acclimating users to the system, fixing emergent problems, and upgrading software as needed.

Why ERP Matters

An organization may choose a new enterprise system because it wants to improve, modernize, and streamline an existing system, because the system is nonexistent or needs a complete overhaul, or following a merger and acquisition.

A successful system will yield many benefits. Consolidated data can be more easily assessed, analyzed, and compiled into insightful reports that are invaluable in making good data-driven decisions. Furthermore, departments that otherwise may have no meaningful coordination or interaction become more cross-functional and adaptive and benefit from a more comprehensive base of knowledge. As a result, overall workflow improves exponentially, and time and money are saved. Long-term, agility, optimization, and impact are the rewards.

 

The Value of Smooth Implementation

Every step of the implementation process is of tremendous consequence. Planning helps underpin an organization’s central goals, whether it be changing cost structures, technological advancement, increased operational efficiency, or another consideration. Understanding these aims helps outline a budgeting and scheduling plan while laying the foundation for deeper goals, such as innovation and growth.

The development phase builds on planning and requires a team of experts that can merge all of those plans into a sustainable system that considers company culture and risk tolerance. Gaps in documentation or delays in migration will complicate the testing and deployment phases, where the true markers of a system’s viability occur. The system will only be as efficient as the individuals who use it, which is why the support phase should never be overlooked or downplayed.

For the most current ERP solutions delivered with precision, customization, and expert commitment, contact Project Genetics Management Consultants, where success every step of the way is in our DNA.

Corporate CPR Episode 64: How to Have an Effective Revenue Strategy

On today’s show, we discuss how to have an effective revenue strategy.

Falkon CEO and Co-founder Mona Akmal is a product and engineering veteran who builds resourceful, kind, and output-driven teams that create and scale success-enabling products. With a passion for crafting elegant solutions to technically difficult problems, she has grown teams, businesses, and many products at Microsoft, Amperity, Code.org, and Zulily.

The impact of Mona’s work includes ramping from $0 to $11M in ARR and 15 household brands as happy customers at Amperity; from 10M to 100M students learning computer science on the Code.org platform; and from 1M to 1B docs in the cloud with OneDrive and Office.

Key Takeaways:

  • Engineering and Business intersect by focusing on
    • efficiency
    • balancing the entire equation with analytical thinking
    • processing many variables to optimize an engine/business
  • Challenges facing organizations in the Go To Market space
    • Siloed points of view. Various departments focused only on their departmental issues, and not net revenue retention.
    • Teams focused on execution and not thinking long-term.
    • Misunderstanding of the purpose of culture and operating principles.
  • Indicators of a silo problem
    • Ask different teams why they are not performing and they blame each other.
    • Conflict between senior leadership.
  • How to fix the problem
    • Executive leadership members are the neutral parties and need to do a good job of having a great data strategy, so there is a system of truth.
    • Have shared objectives.
    • Bottoms up feedback. Have conversations with average employees to gain non-digital data – very valuable perspectives. This will help gain a more full picture of the truth.
  • Recommendations for key metrics to focus on
    • Input metrics – who you are targeting, how you are targeting them.
    • Marketing activities and ROI on campaigns and channels.
    • Sales development activities – conversion numbers.
    • Employee productivity – cost vs output.
  • Recommendations for accurate and effective data
    • Data has to be directionally accurate. Focus on the trends, not the details.
    • Invest in operations – marketing and revenue.
    • Make employees’ lives easier by investing in the tools that will help them be productive.
  • AI trends within GTM
    • Conversational intelligence and coaching driven by AI.
    • Data governance – anomaly detection and data cleaning driven by AI.
    • AI GTM intelligence tools that will look at massive amounts of activity data and pinpoint the key things to focus on to maximize your revenue engine.

Top Takeaways:

  • Reflect on whether your objectives and key results as a senior leader are representative of a silo or not. Make sure you are also focused on revenue.
  • Invest in a good data strategy and spend 50% of your time focusing on the future.

Connect with Mona Akmal:

Website: http://falkon.ai

LinkedIn Falkon: https://www.linkedin.com/company/falkonai/

LinkedIn Mona: https://www.linkedin.com/in/mona-akmal/

The expert guest was booked via The Expert Bookers, www.expertbookers.com

Technical Project Management FAQs: Is Your Project Struggling With Unrealistic Deadlines?

Developers are constantly under pressure to meet deadlines with a polished product ready to launch. However, as most developers can attest, projects often fail to launch as planned. They may end up released with fewer features or be delayed altogether. What causes this problem, and how can you solve it? Better technical project management is key. However, it’s not the technical side that you should be worried about. Learn what really makes your projects struggle to meet deadlines.

Technical Project Management FAQs: Is Your Project Struggling With Unrealistic Deadlines?

The Most Common Cause of Delayed Projects

Delayed launches not only increase the cost of a project, but they can even lead to cancellation entirely. Almost one-third of projects die before launch due to repeated delays. What causes this problem? A UK study surveyed and interviewed 40 software-developing companies to identify the most common causes of delays. The study found that poor coordination and unrealistic expectations were among the highest-ranked reasons. Interestingly, technical difficulties were rarely the reason.

Respondents also cited conflict between members, which stemmed from the aforementioned planning problems. Clearly, managerial issues have the most potential to disrupt a project’s success. When there’s a disconnect between management’s expectations and a team’s capacity to deliver, problems will arise, and delays become more common. If you’ve been struggling to meet deadlines, it could be a sign that your expectations are off the mark. It may be beneficial to bring in a third-party consultant to review your project.

How Do You Know If Your Deadlines Are Unrealistic?

Several signs point to a problem with your deadlines. First, if your team regularly needs to go into crunch time to meet deadlines, they’re probably unrealistic. Crunch time not only exhausts your team, but it also costs more in overtime and turnover as employees often leave after finishing highly stressful projects. Another red flag is when your deadlines haven’t changed despite making significant changes to the project’s scope or features. Changes take time to implement; your deadlines must change, too.

Nevertheless, some factors don’t neatly align with deadline viability. For example, you might be tempted to hire additional staff to accelerate project development. However, without a clear need and assignment for new hires, you may end up creating more conflict or disconnect with your team. The same UK study noted that “more is less” in many cases, and additional hires usually failed to make deadlines more realistic. Adding another wheel to a car doesn’t improve velocity; it just adds friction.

How to Meet Your Deadlines Consistently

If you regularly have to push back your deadlines, the most likely culprit is management. Communication is vital to ensuring accurate, viable deadlines. If you don’t discuss the scope of a project with your team and get their input, you may overpromise to a client and underdeliver. However, you may be able to optimize your staff’s performance and improve your delivery times with better strategies and organizational tools.

At Project Genetics, we specialize in getting projects back on track. Contact Project Genetics to speak to one of our representatives.  

Corporate CPR Episode 63: How to Stay Relevant in the New Era of Work

On today’s show, we discuss the new era of work and how companies can navigate it to stay relevant.

Emma Giles is one of the founders of SoWork, a product that helps digital-first teams do great work, no matter when they work or where they work from.

Emma leads product and spends her time working directly with SoWork customers who are leaders of organizations trying to navigate the digital-first work shift. This gives her a unique perspective on how the landscape of work is evolving, what leaders and their teams are struggling with, and how to solve the most pressing challenges with technology.

In her past life, she was a crisis counselor and a scientist. She dropped out of a PhD from Harvard/MIT in computational neuroscience to build a business, spent a year at Khan Academy creating free medical content for medical students, and scaled data initiatives for the WHO. Today, running a digital company allows her to live on Vancouver Island, where she spends her personal time hiking and running ultramarathon.

Key Takeaways:

  • The concept of remote work isn’t new, but the pandemic has catapulted these trends. Companies are trying to decide where on the spectrum they will land between all remote or all on site.
  • Performance of a business depends on people to come together in ways that are productive and high-functioning to drive great results. Teams need to be able to come together to be a unit that is greater than the sum of its parts. Team members as individuals need to feel seen, heard, and valued to perform at their best.
  • New tools are becoming available to help build spontaneity in digital teams, allowing people to be in common spaces digitally. As companies realize that many of their pain points are related to connection and collaboration techniques, these tools will become more in demand.
  • Teammates with at least 5-7 strong connections within the company are more likely to stay with the company. A strong connection is one where a person feels like they can be themselves with another person. These connections take cultivation to form and then touch points to maintain.
  • Because people are different, leaders should cultivate an environment for people to get what they need, but not feel forced to behave a certain way. Meet people where they are with technology and make sure they are able to use the technology in a way that keeps the benefit of their flexibility.
  • Adoption is often the biggest hurdle when implementing virtual team tools. Behavior changes require understanding, time, effort, realization for why it works, and then fitting it into people’s workflows. Less is more. Teamwork blocks are a great way to start. Select a unit of time where everyone comes together and works from the virtual office. They can see how it feels and build from there.

Top Takeaways:

  • Every team is completely different.
  • People’s need to feel like they can be themselves, be human, and connect in realistic ways is paramount.
  • Everything in the business stems from the individual’s needs being met. This empowers them to connect in teams and create great results that affect the bottom line of the business.

Connect with Emma Giles:

Website: https://sowork.com/

Corporate CPR Episode 62: Mindfulness for Your Organization’s Success

On today’s show, we discuss how mindfulness can affect our organization’s ability to be successful.

Dr. Eric J. Holsapple is a successful developer and entrepreneur who has used mindfulness to transform his life and business, and helps others to do the same.

Eric has a PhD in Economics, has been a real estate CEO and developer for nearly 40 years, lectured real estate at Colorado State University for 20 years, and practiced yoga and meditation for 30 years. Eric was awarded The Colorado State University Real Estate Entrepreneur of the Year in 2010; and Bizwest Bravo Entrepreneur of the year award for Loveland, CO in 2015. Holsapple has a unique perspective on how merging business and mindfulness can be a catalyst in changing lives. Eric is the Founder of Living In The Gap. His popular workshops teach CEOs and professionals a different way to operate mindfully while improving the bottom line.

Eric has written numerous published articles in real estate and economics, and a book entitled Profit with Presence that will be published in early 2023. He is a regular speaker at public and private events, and a popular guest on business podcasts.

Key Takeaways:

  • Essentially, mindfulness is focus.
  • To change negative thought patterns, develop awareness of how much focus is given to negativity. Focus on building relationship instead or determining if a change should be made.
  • Mindfulness helps to see other people as people and not just a means to getting the job done. End results are important, and should be looked at on a regular basis, but being present in the moment when speaking to people helps employees feel valued.
  • Impact to ROI – Aetna did a study showing a $2000 annual savings in healthcare cost and a $3000 annual increase in productivity per employee after implementing a mindfulness program.
  • A mindfulness exercise before a meeting helps the meeting to be more productive.
  • Mindfulness helps to filter random thoughts and only focus on the ones that are part of the desired vision of the individual or the organization.
  • Accepting our current reality reduces stress. Stress is resisting the reality. We can still desire and strive to make changes toward improvement, but accepting the current reality calms the mind.
  • The world doesn’t change. Your perception of the world changes.
  • The goal is to be able to focus on what you want to focus on to the exclusion of everything else. The exercises help to train yourself to do that.
  • Consistency is more important in the beginning than the length of the session.
  • One easy way to start is to just stop and take time to focus on your breathing.
  • Corporate mindfulness could shift the mindset of the world.

Pitfalls to mindfulness:

  • Time – We are all busy. Start small and focus on consistency.
  • Culture – People will criticize. Keep it private until you are confident.

Top Takeaways:

  • Start with 3 “gratitudes” each day. What are you grateful for and why?
  • Start to be aware of your breath. You can do this wherever you are.
  • Do service work. Getting into the community to serve others changes your mindset.

Connect with Eric Holsapple:

Paid programs and free resources available at:  https://livinginthegap.org/

Eric’s book launches Mar 7 on Amazon –

Profit With Presence – The 12 Pillars of Mindful Leadership

When Is It Too Late to Recover a Struggling Project?

We’ve all been there before. A project is going south, fast. The client is unhappy, the team is demoralized, and you’re staring down an ever-growing list of tasks with no end in sight. Project Genetics can help you turn things around and get your project back on track. Whether you’re facing scope creep, unanticipated challenges, or simply need a fresh perspective, we can help with project recovery.

When Is It Too Late to Recover a Struggling Project?

With Project Genetics, it’s never too late to recover a struggling project. Red flags that indicate you should contact us include missed deadlines, lack of communication between stakeholders and team members, cost overruns, or insufficient resources allocated for the completion of a task.

In order to recover from a struggling project, the right support mechanisms need to be put in place. This can include providing additional resources, mitigating risk factors, and ensuring that all goals are achievable within budget constraints.

Identifying Risk Factors

There are many potential risk factors that can contribute to project failure, but some of the most common include:

Scope Creep

Scope creep is an insidious risk that occurs when the scope of the project expands beyond its original bounds. This can happen for a variety of reasons, but often it is the result of poor planning or changes in stakeholder expectations. Scope creep can quickly lead to cost overruns and schedule delays, so it is important to be vigilant about identifying and addressing it early on.

Unrealistic Deadlines

In many cases, deadlines are set without adequate consideration for the resources available or the complexity of the task at hand. As a result, projects often fall behind schedule, leading to frustration and wasted effort. To avoid this pitfall, it is crucial to take a realistic assessment of what can be accomplished within the available timeframe.

Inadequate Resources

Without the right people, materials, and equipment, it can be impossible to meet deadlines, stay within budget, or achieve the desired results. If a project is already failing due to insufficient resources, there are a few things that can be done to try and recover.

First, assess the situation and determine exactly what resources are needed. Then, reach out to stakeholders and other interested parties to see if additional resources can be obtained. Finally, it may be necessary to revise the project plan in order to account for the lack of resources.

Implementing Digital Solutions for Project Recovery

Digital tools can help with recovery in a number of ways. First, they can provide visibility into what’s going wrong and where corrective action is needed. They can also help to streamline communication and collaboration among team members, which is essential for getting a project back on the rails. Additionally, digital solutions can help to automate tasks and processes, making it easier to get things done quickly and efficiently.

With our industry knowledge and extensive network of contacts throughout many different fields, we’re able to effectively leverage resources and expertise to offer practical solutions to recover a failing project. Contact Project Genetics today for more information on how we can help bring your struggling project back from the brink!

Back on Track: 4 Steps to Project Recovery

Recently, it was estimated that 36% of business projects fail. Trillions of dollars are invested into projects every year, so that’s a lot of money being wasted. Most projects run into trouble towards the end of the project and it becomes challenging to right the ship. When it’s realized that a project is going off track, how do you recover it? Read on to learn the important steps for project recovery!

Back on Track: 4 Steps to Project Recovery

1. Create a Special Team

The first step is to create a special team tasked with recovery. This is a team composed of folks outside of the current project. Think of this team as an internal audit. Their goal is to do an independent evaluation of the project, conduct critical assessments, and execute the recovery process. As they will be stepping on toes, it’s important to have a good mix of personalities to minimize personnel issues. Buy-in from the current project team is key.

2. Start From the Top

Projects that follow the methodologies outlined by the Project Management Institute generally have a project charter with an outlined mission, objectives, and success criteria. These project artifacts must be reviewed and validated. It’s expected that some elements may need to evolve to match any new learnings since the project started. It’s also anticipated that any modifications will require approval.

3. Perform a Critical Assessment

A well-thought-out assessment is efficient, accurate, and minimizes project distractions. During the assessment, all critical project artifacts will need to be reviewed and project team members will need to be interviewed. Project artifacts in this step usually include the project plan, budget and associated metrics, estimate and pricing details, contract, and project organization chart.

The employees critical to the interviews include the project manager, sponsor, stakeholders, members of the project management office (if applicable), contractors, vendors, customers, and project team members. The goal of these interviews is to determine the exact status of the project, as well as any risks, issues, and opportunities. Interviews should emphasize confidentiality and open-ended questions.

Once the assessment is complete, the data should be analyzed and a list of findings and action items must be created. Then answer the most important question: is recovery possible? If so, move on to the next step.

4. Plan and Recover the Project

Once recovery is deemed possible, an extended team will need to be curated and the recovery process will start. It’s expected the focus now is on not failing. In addition, the recovery process will be subject to intense scrutiny, tight controls, and higher frequencies of communication and monitoring. The recovery plan must also take into consideration employee morale, personnel problems, and leadership issues. Patience, constant monitoring, and regular feedback are significant events during recovery.

Failing projects are recoverable. However, experience is necessary to turn them around. Do you need assistance in getting your project back on track? Check out Project Genetics today and meet with seasoned experts who can recover your troubled project! We help customers every day with project delivery. We are 100% committed to project success and can help you get your project back in line with your organization’s goals.

Corporate CPR Episode 61: The Impact of Financial Asset Management to Your Success

On today’s show, we discuss the impact of financial asset management to your success.

Devon Drew’s track record speaks for itself: As a senior executive at Vanguard he raised over $20 billion in assets for Vanguard’s proprietary ETFs and mutual funds within Texas.

When the world experienced the “George Floyd Moment,” Drew began to question his professional impact and got to work, collaborating with some of his fellow data and tech gurus, to create DFD Partners, a SaaS platform that is designed to allow diverse asset management firms effectively scale by leveraging data automation and machine learning.

Drew and his team have proved their concept, with already just under 100M raised and 70B in aggregate platform AUM. They are currently focused on helping small and diverse funds increase their AUM by 1 trillion by 2028.

Since launching the platform in Summer of 2022, DFD Partners is already amongst the fastest growing fintech companies this year. Within the past few months, they have been named One of the Top 10 Rising Fintech Companies by Future Proof and have sat on several panels, including the Keynote Panel at LG Innovation Summit alongside Meta, Google, Tesla and Amazon, and the Emerging Manager Panel at Tide Spark Conference, where the attendees made up over 400B worth of assets under management in the building. Drew himself has been interviewed by The Compound  and Friends Podcast, ABC, California Business Journal and Bloomberg, and has been mentioned in numerous media outlets, including Business Wire, Financial Advisor, Citywire, International Business Times and Advisors Magazine.

Key Takeaways:

  • Asset managers are the individuals within a company that control the money for organizations. Organizations may be a significant shareholder in many influential companies.
  • Through investments, the organization has a tremendous influence in
    • Employees retiring with dignity
    • Public policy
  • ESG – Environmental Social Governance is a set of standards that socially conscious investors use to screen investments. Organizations will receive an ESG score depending on how they demonstrate a demonstrable impact on these three key areas.
  • As more organizations comply with ESG or impact investing, over time these companies will outperform the others.
  • Diversity in background, gender, asset class, and age of asset managers will drive differentiation in thought. In turn, you’ll find differentiation in returns.
  • An organization needs to have an investment policy statement that adheres to what the organization believes in. It should guide how the money should be managed.
  • The underlying block chain technology is going to be revolutionary when it comes to balancing the ledgers. Digital assets will need some more regulation to eliminate those that are not commercially viable. We are still in the beginning stages.
  • Over the next 20 years, you’ll see 68 trillion dollars from Gen X and Baby Boomers transition down to Millennials and Gen Z. Trust and communication are imperative to build into the next generations, or they will abandon asset managers and try to do it themselves, potentially making poor financial decisions.

Top Takeaways:

  • Have a long-term approach to investing.
  • When making financially life-altering decisions, seek the help of a financial professional.

Connect with Devon Drew:

Website:  https://dfd.ai

LinkedIn:   https://www.linkedin.com/company/dfd-partners/

Twitter: dfdpartners

Facebook: https://www.facebook.com/dfdpartners

Instagram: https://www.instagram.com/dfdpartners/