Corporate CPR Episode 80: How to Get Your Company to Stand Out in a Crowded Marketplace

On today’s show we talk about how to get your company to stand out in a crowded marketplace. 

Quinn Curtis has spent the last 15+ years rocking juicy brand and marketing strategy for startups, cool causes, small & large businesses, inspiring entrepreneurs, network marketers, authors, speakers, politicians, e-commerce, charter schools, creatives, and non-profits. Career highlights include leading branding & marketing for a local boutique company to go from near bankruptcy to industry leader with a cult following, helping an amazing no-name Utahn get elected as Head of the Utah Democratic Party, and bring on speed-dial for many multi-million-dollar entrepreneurs whom she’s helped to scale their businesses and brands.

Key Takeaways

What’s a purple cow and how can one go about finding one?

  • It’s about finding clarity on what makes you special and unique. There’s a level of clarity about what makes a company special, that’s hard to find when you are in the trenches. A lot of companies ask for help finding their purple cow (like it’s out there), but it’s usually right inside their heart and vision that they’ve had all along.          
  • Every company needs their three uniques:
    • 1 or 2 might be the same as another company, but not all three. It’s the combination that’s the purple cow to the business. 
  • Companies often overlook what makes them special. It’s good for leaders to think about what they think is special about the company. 

What are some of the ways you help company’s find their purple cow?

  • Take a day to reset and have a vision day. What do we want this business to look like now and in the future. What lights me up as the business owner?
  • Getting it down on a whiteboard is important. What unique qualities do we want to claim?
  • Important to put your stake in the sand and claim who you are. This is what can become a vision statement and the core values. 
  • Getting clarity is the hardest part, once you’re clear, you just need to spread the word about it. 

How do stand out when it feels like every company says the same thing?

  • A lot of times they are saying the same thing, but the nuances can be different. 
  • Get really clear about your target market. A lot of your purple cow comes from how clear you are about your target market. You can’t communicate to everyone. 
  • Let people experience your company – don’t just say things at them. 

How do you find your target market?

  • Do research. Leverage AI to do this research to confirm your target market, not find it. 
  • A business’ success is based on how well it can connect to the hearts of their target market.
  • Don’t go after a target market just because there seems to be a lot of opportunity there, focus on what you like the most about your company.
  • Just because a market seems saturated doesn’t mean there isn’t opportunity there – you just must be clear about what your product does different and home in on that.  

How do you see AI disrupting marketing in general?

  • This is a HOT topic. There’s only going to be more and more AI in the future. 
  • We’re moving into a space where creativity is the new currency. Knowledge is cheap. Creativity is a new muscle. AI can mimic it, but it can’t replace it. 
  • Humans can be empathetic and connect to people’s hearts, and AI can only take inputs it gets. 
  • The emphasis of our education and society should be on creativity, emotional intelligence and problem-solving not just getting the right answer (that’s easy to do with technology). 
  • AI is going to push us to operate on a higher level of ethics.

What’s most impactful to rise about the noise?

  • Look at your funnel – what is your marketing to sale process. Make sure your bottom funnel is on track. 
  • Video is a key place to explore– not many businesses are leveraging video well and there is a lot of opportunity there. 
  • Test your message using a free platform like TikTok to try out talking organically about your brand.

Top 3 takeaways

  • Don’t be intimidated by a crowded marketplace. Just show up to serve. 
  • You don’t have to use all the platforms. Figure out what works best for your company.
  • Quality of quantity always wins. People will notice. 

Connect with Quinn:

Website: www.distruptivemarketing.com           

LinkedIn: https://www.linkedin.com/in/quinn-curtis/      

Corporate CPR Episode 79: Why We Can’t Expect People to Leave Their Personal Life at Home. 

On today’s show we talk about why we can’t expect people to leave their personal life at home. 

Natalie Boudou is an executive coach and facilitator working with executives, senior management, and leadership teams from a wide range of corporates and international organizations. She is a specialist in the field of resilience at work. Her expertise covers areas such as agility, positivity, emotional intelligence, and communications skills. She helps clients to define their objectives and needs and to improve their performance at work. Throughout her career she has excelled at coaching teams and getting the best out of people and she brings this passion and skill to her coaching practice. Natalie has worked closely with multinationals, the U.N. and NGO’s developing resilient leaders and highly engaged and collaborative teams.

Key Takeaways

What’s wrong with the philosophy that people should leave their personal life at home? 

We are complete human beings, and our power is not just how we work, but also what we bring to the workplace. We can’t check our emotions at the door. 

Does having to hide your emotions at work become a burden for employees?

Yes, when you can express your emotion freely there’s an emotional labor that takes its toll.

Is there a problem with people being themselves too much and bringing too much emotion at work? 

It’s important for people to have emotional intelligence to understand their feelings so they know how to handle their emotions at work. They need to learn how to dial up or down our emotions based on the situation. A lot of this has to do with the organizational culture, are emotions embraced or are they looked down on?

What is the role of emotions in decision making?

  • We make decisions with our gut as well as our mind. Our emotions can have both a negative and positive impact on decision making. 
  • Positive thoughts or moods will impact the way you take a decision so it is good to know where you are emotionally when making decisions. 
  • Creativity and innovation are largely impacted by emotions. 
  • Motivation is emotion so it is crucial we acknowledge its role. 

Why are emotions important?

They give us a message and it’s up to you to look at the message it is telling you.

Do our emotions every lie to us? As in, “I don’t like this, I want to give up?” Doesn’t mean you should give up…

That is an example of a mindset, which are usually subconscious. Sometimes acknowledging the emotion associated with a way of thinking can be helpful to realize a mindset so you can challenge what is going on and give you the chance to make a choice about how to deal with the mindset.

What about the gender stereotype in the workplace?

  • There are still stereotypes about how different genders should act. It’s important to work with both the individual and the organization to educate about these stereotypes to break them. 

What are your recommendations for organizations to break down stereotypes?

  • Create clarity that stereotypes of the past are not valid. 
  • Give employees flexible work arrangements to create equal opportunities between men and women especially around family. 
  • Have conversations between genders about how they feel at work. 
  • Get curious about how it feels for people to be at work and what they think could be improve. 
  • Encourage men to speak up and use their emotions in a positive way. 

What is the role of burnout in emotional work:

Burnout is a joint responsibly on the individual to understand their emotions and the organization to provide an emotional environment people can flourish. Organizations should ask personal questions like “How are you feeling about…” to make sure they are hearing from their employees about their emotional state. And the employee feels listened to. 

How do encourage employees to share more about how they are really feeling?

1) Ask questions

2) Really listen 

3) Care about the answer

How do you create an atmosphere of trust?

  • Often call it psychological safety. Team leader needs to be fostering and the rest of the team can support it. 
  • Discuss with the team how you want to operate. Have an open discussion to set up ground rules about what will make the team feel safe. 
  • Leader needs to show vulnerability at times, ask for help, ask for feedback etc. These things will help the team feel safe because leader is opening up. 
  • Feedback is regular and constant. Doesn’t feel awkward. 

Advice for how to be a good listener?

  • Think about your challenges to listening. What are the traps you fall into when listening?
  • Ask others how you are as a listener?
  • Give yourself time where you’re not distracted and you’re listening to the person. 
  • Listening is a long-term investment. Make the time and it will come back to you two-fold.

Top 3 Takeaways:

1. Check in and get curious about what people say

2. Especially with hybrid teams, be more intentional about having an emotional connection with your team members.

3. Take time to listen to people. 

Connect with Natalie:

Website: https://www.human-force.ch/

LinkedIn: https://www.linkedin.com/in/natalieboudouexecutivecoach/

Corporate CPR Episode 78: Aligning Your Organization to Accelerate your Strategic Goals 

On today’s show we talk about aligning your organization to accelerate your strategic goals. 

Nishika de Rosairo is a serial entrepreneur and leader who has spent the last 18 years focused on two key things – people and impact in organizations ranging from Deloitte Consulting to Apple, Cisco, Salesforce, Levi, and others, to the startups of Silicon Valley. On a mission to unlock the human potential of the world, she founded HumanQ to address the pain points felt by both individuals and organizations in having access to the right development opportunities. 

Dualing as an artist, having extensively lived on 4 continents and traveled to 65+ countries, she approaches solutions with a unique perspective that focuses on the trifecta of how individuals, organizations, and societies can all win when workforces are developed and unlocked with the future in mind.

Key Takeaways

Where are the building blocks for alignment?

• Small companies are usually aligned, but as companies grow, they become more siloed and misaligned. 

• As companies grow, leaders need to ask where do people need to be aligned. Think of a flow of birds, they fly in a V – they drive the momentum of the v together throughout their journey.

What are some tips for organizational alignment?

• Don’t overcomplicate it. Provide good information that’s easy to understand.

• Build an employee purpose driven company. Individuals are the base layer, and they should receive the most investment from the company.

How does a leader begin to unlock potential in their organization?

• Start with strategic priorities. Are your people equipped to fulfill the company’s charter?

• Initiate a discovery session to ask key questions. 

• Work with a leadership coach to challenge your mental paradigms.  

How do you approach organizations losing alignment because they are doing too much at one time?

It’s about focused attention. It’s one thing to take an action and have it result in one outcome, it’s another to take an action and have it result in many outcomes. The latter is a mindset change to increase capacity in an individual.

What are the things that stand in the way of unlocking potential of an individual. 

• Company culture and the sense of psychological safety – Do employees feel comfortable sharing ideas no matter how wild? Do they feel they have the opportunity to fail? 

• Leaders cannot be everything to everyone, so it’s important organizations invest in employees with a growth mindset who can coach themselves and others as well. 

• Don’t be tied to old practices. Is there a new and better way to do something? Always be open to be inspired to change things up. 

Any advice for how to change soft skills?

• Know the difference between training versus coaching. Coaching helps to change thinking. Also, consider the benefits of group versus individual coaching. The right type of development is key to change. 

• It’s all about keeping up the momentum of change with ongoing coaching and learning activities. Think of coaching like tuning a piano…you must tune it regularly to have the piano work properly.    

What does group coaching look like?

• No longer than one hour to keep people’s attention. Call this the “golden hour.”

• Utilize assessments to track metrics. 

• Create one action item people can walk away with. 

How do you create an environment of psychological safety in these groups?

It’s the coach’s responsibility to create a safe environment with the methodology and science they bring to the group. The group must be able to trust the coach fully to embrace transformation.  

What are some myths are coaching?

• From the employee, coaching is only for when you aren’t performing well. However, it can be a regular activity that’s positive and transformational. From a leadership perspective, HR is seen as a slow-moving administrative support function. Instead, HR can be a more dynamic and innovative function of the organization that challenges existing models- i.e., LMS.

Within coaching, how long until a leader will see results from their team?

• 6 weeks but want to keep going for 12 months. 

• Constant momentum is important (again, like tuning a piano). The biggest mistake is to approach coaching as one and done. 

Do you ever deal with resistance to coaching?

• Not if you create excitement around coaching experience beforehand and communicating about the intentions of the coaching. 

• The coach’s goal is to get people on board, so a good coach will work through any resistance. 

Top Takeaways:

• Challenge your way of thinking around development and what it really takes to win as a company.

• Question what has worked in the past to see what could increase your ROI and realize your organizational charter. 

How to connect with Nishika:

Website: http://www.HumanQ.com

Email: Nishika@humanq.com

LinkedIn: https://www.linkedin.com/in/nishikaderosairo/

Corporate CPR Episode 77: The Power of Perspective 

On today’s show we talk about the power of perspective.

Robin Osborn has a 33-year history of being at the helm of her small family business in Southern California. Her remarkable entrepreneurial journey started at the young age of 21! She managed over 40 employees with a current employee retention record of over 30+ years. She has an intuitive understanding of both the employee’s and customer’s needs.

As a consultant, she provides the secrets to strengthening key components of a business. She helps leaders discover a simple yet powerful way to run a company providing a path for more focus, more growth, and more enjoyment. 

Key Takeaways

How we get ahead of fire fighting in organizations?

  • Executive should focus on prioritizing and delegating tasks. This will free up time to work through problems as they arise. 
  • Take time to understand the actual problem. 

What do you do about false alarm emergencies? 

  • Utilize DISC. Powerful tool to create cohesiveness and understanding of each leader. DISC helps to understand the 4 different communication styles. 
  • Understand leaders do things at their own pace. Some are not ok with being open and honest about what they cannot do, and this can create perceived crisis in organizations. 
  • Focus on the outcome first. An issue can have many different issues wrapped inside of it but what are we actually solving? 
  • Avoid the crazy 8, when everyone is spinning around without really understanding the problem. 
  • Make a decision while also training everyone around you to help solve the problem. Delegation is critical to avoiding fires. 

How to get to root cause of the problems organizations face?

  • Create better meetings. Meetings should always have a clear agenda. 
  • Use 5 WHY? Ask Why 5 times. This helps to get curious and dive into problem solving.
  • Have difficult conversations. 

Why do people avoid have difficult conversations?

  • They do not feel safe having them. Leaders need to a culture of trust even in conflict. 
  • Leadership needs to be comfortable with difficult conversations first. Then this filters down through the org. 

How do you turn around unhealthy behaviors from employees without seeming negative?

  • Base your feedback on the company values. Review and reward on those values. 
  • Show you care about your people and consistently let them in on what they are doing well. 
  • Ask open ended questions to let them know where you’re coming from.  
  • Be impeccable with your word. The more a leader is willing to be the change themselves and working on improving themselves the better they can connect and lead others. 

How can an organization hire more for culture as well as skill set?

  • Be clear during hiring process about the core values of the company.
  • Ask potential employees open questions about their values to make sure they’re a good fit for the org. 
  • Interview with the right questions. 
  • Really listen to the answers to get a good pulse of where the potential employee is. 
  • Avoid hiring too fast. Take time and do multiple interviews if needed. 

How do you approach someone with a different conversation style?

  • Refer to the Five Dysfunctions. First, we must have the foundation of trust. Then we do want healthy conflict in a team to make good decisions. 
  • Make the space safe to disagree and make sure everyone knows conflict is not personal. 
  • Start recognizing the conversation styles of others. Make an effort to come to another person’s communication style to get better outcomes. 

Top Takeaways

  • Look at yourself in the mirror and ask yourself if you’re in alignment with your values.
  • Aspire to be your best self. 
  • To learn more about DISC check out Robin’s website at https://robinosborn.com/

Ways to Connect with Robin Osborn:

Website: https://robinosborn.com/

LinkedIn: https://www.linkedin.com/in/robinosborn/       

Corporate CPR Episode 76:Getting Unstuck and Out of Your Own Way

On today’s show, we discuss getting unstuck and out of your own way.

Theresa Lear Levine’s personal struggles with trauma, high-functioning anxiety, and ADHD kept her in a holding pattern of dissatisfaction and stress for longer than she likes to admit. Eventually, it led to exhaustion, insomnia, and major difficulty being present in her own life. All those negative feelings melted away when she cracked the code to her nervous system, taking responsibility for her own well-being, and elevating her consciousness in ways that truly restored her feelings of calm, clarity, and confidence. 

Theresa is an EFT Master Practitioner, Law of Attraction coach, and Energy Strategist. She’s the founder of Becoming More Me where she helps professional women to get out of their own way and resolve their innermost pains, traumas, and challenges so they can fully enjoy their success and present moments. 

Using scientifically proven methods to release resistance and leverage perceived weaknesses into superpowers, her clients overcome limiting beliefs and thought patterns, resolve fears, and navigate major work and life challenges with ease. 

Theresa is the host of the Becoming More Me Podcast and lives near Washington, DC with her husband, Jeff, and their 4 boys as well as their 2 yellow labs. 

Key Takeaways:

What is EFT?

Emotional Freedom Techniques regulate our nervous system utilizing our Meridian system, which is the same system and end points that would be accessed for a deep tissue massage or acupuncture. In the same way that these techniques can release physical pain, we can use techniques to release negative emotions and beliefs. We can release these things by thinking a negative thought and then tapping on various points located all over the body. By focusing on the negative and doing this in a certain sequence, we can elevate to a new perspective. There are many scientific studies about this, showing that it can change the way you feel physically or emotionally about current issues, past traumas, or worries about the future.

How do you identify that you have a problem that could be helped by EFT? How do you determine the source of the problem?

There’s usually something you’ve identified that keeps happening over and over that you don’t like and wish you could get past. We work backward as far as possible to earliest negative memories. At the end of any real work is the finding of true love, acceptance, and forgiveness, which completely shifts and changes our feelings physically and emotionally about everything.

What does the process look like?

You’ll think about a negative issue, such as a headache. You’ll say something expressing how much you don’t like the headache, but you want to love, accept, and forgive yourself. Then tap on the specific points that have been shown to release these feelings as you express the negative. It may need to be repeated. The process is the same for a physical issue or an emotional one.

How long does the work usually take?

This process is quicker than talk therapy, but still takes time. Theresa typically works with clients for about 6 months. A person can do this on their own any time, with or without help. Ten minutes of tapping can lower cortisol (stress hormone) up to 43%.

After people go through this process, what kind of results have you seen?

The end result will be creating greater calm, confidence, and clarity. Some examples have been:

  • Helped a CEO that was afraid to fly be cool with getting on planes
  • Helped women do TedTalks without anxiety
  • Helped women get through financial ceilings
  • Helped women transition their business

How does this differ from positive affirmations?

We like to use a different approach. You don’t want the statement to be too much of a leap from reality. If you say, “I’m a patient person,” but you’re struggling with that, your brain will disregard it. Instead, ask a question like, “What would it take for me to have all the patience I need to feel good about this day?” Your brain and subconscious will look for the answer to that question, rather than disregarding it.

3 Top Takeaways:

  • Take the time to slow down. Take a deep breath.
  • Tap into your intuition so you can make decisions from a centered place.
  • While you find yourself ranting about something that is bothering you, just try tapping one of the EFT end points and see how it goes.

If you’d like to experience what it’s like to do EFT Tapping with Theresa, you can access the session we did together by requesting her private sessions resource absolutely free at theprivatesessions.com You’ll receive access to dozens of EFT sessions that are packed with value, nervous system regulation, and therapeutic breakthroughs!

More ways to connect with Theresa Lear Levine:

Website theresalearlevine.com 

The Becoming More Me Podcast Becomingmoreme.com 

Instagram @theresalearlevine 

LinkedIn: https://www.linkedin.com/in/theresalearlevine/ 

Corporate CPR Episode 75: The Value of Optimizing Your Organization

On today’s show, we discuss the value of optimizing your organization.

Anne Hill a certified Director of Operations, a business owner, wife, and mother. She took her experience building processes, teams and businesses in the healthcare space and started her own. And while she started as a Physical Therapist and Rehab Manager, she now spends her days rehabbing and restoring businesses. 

For the last 10 years, she has helped entrepreneurs set their business up for success by building teams and processes that work…even when they are not around. She helps people feel less pain and more joy as an entrepreneur (isn’t it funny how life can take a turn, only to come full circle again?). 

She can help you create realistic SOPs…or hire a kick-ass team…or figure out how the heck to build the business you’re dreaming of…so you can step away – whether it’s for a morning off or desperately-needed family vacation. 

Key Takeaways:

What contributes to lack of efficiency and effectiveness of a business?

Growth causes communication issues and role changes. Businesses have to evolve and adapt processes as they grow.

What are some preventative measures businesses can take as they scale?

Company-wide training helps to make sure everyone is on the same page and working toward the same goals.

What are some tools to help create that alignment?

Leadership should first be aligned in business goals and values. Then, they will more likely hire people aligned with those things and train them in that way.

What are some symptoms for a larger company to identify that may mean there is a problem?

  • Revenue will plateau.
  • Team members won’t be as motivated or feel like they bring value.

How does a company know where to start with improving?

  • Identify the big areas by looking at the metrics to determine where things are stagnant.
  • Talk to the team members to get their impression.

For cross-departmental changes, is it harder to accomplish change?

Every aspect of the business affects others. Start with one and then gradually bring in the others. Ensure that fixing one area won’t negatively affect another area.

How do you determine what the future state of the business should look like?

It’s about learning what the vision is from conversations with the leadership and the team members. Then we can reverse engineer processes that will get the company to that future state.

How often should a company review processes for optimization?

Annually, pick different areas of the business to focus on as a phased approach.

What is the biggest pitfall?

The biggest pitfall is when a business focuses all its energy on putting out fires rather than taking the time to really look at ways to improve.

Teams with structure are more efficient. To operate effectively, a team needs to know:

  • Where to find things
  • Where to get information
  • How to communicate
  • What the expectations are

Process documentation is important at any company size. It’s vital that the documentation provides an overall framework while still allowing for creativity for employees.

What about KPIs?

Every department should have KPIs. If we don’t track things, they won’t get enough attention. For the business as a whole, we should limit them to 3-5 to stay focused.

3 Top Takeaways:

  • Remember who you are as a business and why you do what you do.
  • See how what you do fits into the big picture of the business.
  • Focus on communication. Make standards and expectations clear.

Connect with Anne Hill:

Website: https://hilltopoperations.com 

LinkedIn: https://www.linkedin.com/in/annehill/ 

How the Role of Culture Impacts M&A Success

Culture is crucial to mergers and acquisitions (M&A) success. A misalignment of culture creates clashes of behaviors, values, and procedures. If the cultural differences between two companies fail to be addressed, a failed merger may be the result. Culture impacts leadership, company values, and customer retention throughout the M&A process.

5 Ways Culture Impacts Mergers and Acquisitions Success

1. Communication Styles

Often, communication styles at a company go unsaid. For example, everyone at Company A knows that it’s rude to send company emails after hours. However, everyone at Company B believes that staying on top of your inbox is a sign of respect. The clash here is inevitable.

Differences in communication styles, management structures, and decision-making processes can lead to integration challenges. It’s difficult for a merged company to become one when teams are constantly misunderstanding each other.

2. Company Values

It can be difficult to create a unified vision for a company if its values aren’t in alignment. Cultural differences can influence the alignment of values, which can make it difficult to create a unified vision. This can create conflicts in decision-making.

For example, one company may prioritize a laid-back culture where vacation days are taken frequently. Output is measured over a wide time period and discussed in quarterly one-on-ones with management. The other company may sharply evaluate daily productivity and expect employees to address drops in output, advocating for themselves before management notices. These conflicting expectations lead to conflict and employee retention issues, which we’ll discuss more below.

3. Leadership 

Management styles differ from company to company. A failure to align management styles can lead to conflict. It can also lead to a lack of direction for the team.

4. Custom Retention

Today’s customers are loyal to brands, which means they’re loyal to the culture of the company. If a merger leads to a change in culture, it may impact customer loyalty. Mismatched company cultures create brand confusion.

5. Employee Retention

A major shift in culture often leads to employee turnover. This happens when employees feel disconnected from the company. It can also happen when expectations for their role have changed or if they no longer feel valued by management.

This can result in a loss of talent and historical knowledge of the organizations and can hinder merger success. ​A high employee retention rate is one sign of a successful M&A.

Addressing Culture 

Consider the cultural fit of the two companies before the merger happens. This can include assessing company values, procedures, and priorities. Identify areas of alignment and potential conflict in these areas. Establish clear communication channels for how conflicts will be resolved.

Respond to the challenges that come up in the short term. Use those challenges as ways to learn what your long-term issues will be. If possible, define what eventual M&A success looks for at your merged company. This will give you a goal to aim for and can be used to inform short and long-term choices.

Every successful merged company looks different, but they face many of the same struggles. We’ve seen this time and again at Project Genetics. Contact an expert at Project Genetics today to get help keeping your M&A on track.

Corporate CPR Episode 74: What To Do When You’re Not Getting the Results You Need.  

On today’s show we discuss what to do when you’re not getting the results you need.  

Two decades ago, Jason Scott founded 120VC to help people, leaders, and teams get things done that really matter. He’s uncovered some universal truths along the way: organizations are optimized for the results they’re getting, and to get different results, humans need to perform their jobs differently.

His passion to mentor and training a new generation of leaders led him to start the Transformation Leadership Academy where he leads a 14-week certification program. And in 2020, Jason launched the 120 Brand Community, featuring Brick and Matter CO, BAMCO, a brand accelerator transforming how brands can go to market, and Next Jump Outfitters an overland guide and e-commerce business transforming how people balance work and play as digital nomads.

Jason has spent over 20 years leading global transformational efforts for DirecTV, Trader Joe’s, Blizzard Entertainment, RIOT Games, Sony Pictures, ResMed, AAG, Universal Music Group, Remitly, and others. He is the author of two Amazon-bestselling books “It’s Never Just Business, It’s About People” and “The Irreverent Guide to Project Management, An Agile Approach to Enterprise Project Management” and is a sought-after keynote speaker.

When a high functioning team is not performing well, how do you go about diagnosing the problem?  

  • Figure out who is struggling on the team. The problem is almost always a person.   
  • Find out what that person is missing to be successful at their job and help them find it.   
  • If that doesn’t work and they are unable or unwilling to work together on what is missing, the leader can help them move into another role where they can be successful.  

When an individual in a team is not performing well, what advice do you have for them?  

  • There’s a paradigm around accountability that comes from a breakdown, something didn’t go right, and we are going to hold a person “accountable”. This is backwards. A good leader is going to find the right person for the job, that person is going to find the best way to do their job, and the leader is going to help them find their own roadmap to accomplishment. Leaders set people up to be accountable.   
  • When an individual feels like they are not succeeding, they are miserable. So a good leader is going to work to help find out what’s missing for the individual, and if that doesn’t work, keep supporting them until they transition out.   
  • It is ultimately the leader’s responsibility to make sure the people they invite on to the team, succeed on the team.   

What are your thoughts on failing projects:  

  • Projects fail due to poor leadership, period.  
  • If you’re not getting the results you need from a team, you need to try something different with the team and then measure if that improves or diminishes the desired result.   
  • If you have a project that solves a problem that the people on the project think is real and exists, they will voluntarily participate you won’t have to force them.   

Best practices to reach best project outcomes (KPIs):  

  • Make sure you can articulate why the change needs to be done. 
  • Humans fundamentally want to succeed. If you ask humans to their jobs differently, they must understand and feel the problem we are solving is important enough to put themself at risk and be vulnerable.   
  • When you have a change project you want to deploy, start by asking: 

1) Who are we going to ask to do their jobs differently?  

2) Who is going to be doing the work?  

3) Ask the stakeholders who are responsible for these humans going to manage the change? 

4) How is the problem I am solving related to the two groups that are going to change the way they work.   

Leadership is about commitment not compliance or agreement.   

  • As a leader, don’t ask for people to agree – which is from their head, ask them to commit, which is from their heart. 
  • Lead by giving people the ability to choose their own path.  
  • Compliance is an illusion. You can have authority over people, and they’ll still avoid things they don’t want to do. If you give people choice, and you call on them to use that choice. Allow people to choose to follow you.  When someone tells you something is mandatory…there is a visceral feeling of resistance for humans.   

What do you do about performance reviews when people are not on board?  

  • First question from your team members will be why? So whenever you launch any project you need to rationalize your why.  
  • To get to your why ask first, what problem are you solving?  Does it improve customer satisfaction? Does it improve team satisfaction?  Does it improve profitability?  
  • Then ask: Is there demand for this? Don’t launch a project before you know you have demand. Test a project demand before you launch it.   
  • Create a brief presentation with the questions:  How does this drive company vision?  Why do we need to make this change now?  What will happen if we don’t make this change? How are major stakeholders impacted? How does it benefit them?  
  • Ask for people to give you experience shares, not advice or opinions.  Team members experience questions:  Tell me about a job you didn’t do performance reviews. How are performance reviews at this company for you?  

Top Takeaways:  

  • You don’t have to be talented to be successful. You just have to do the work.  
  • The meaning of life is people. If you care for people on your team and support them to be as successful as possible, they will succeed for themselves and for you. Control is not necessary.   

Connect with Jason:  

Websites: https://120vc.com/  

LinkedIn: https://www.linkedin.com/in/jasonscott120vc/  

Corporate CPR Episode 73: Uncovering Untapped Potential in Your Team

On today’s show we discuss how to uncover untapped potential in your team.  

Dr. Clint Ladine is a leadership and success coach, author, and former professional basketball player. His clients include renowned restaurateurs, super bowl champions, and C-suite executives. He has delivered coaching leadership development programs in both the profit and not-for-profit realms and he is the author of Power Coaching: Stand Out, Get Unstuck, And Energize Your Leadership. 

Clint’s credential include a Master’s degree in leadership and a Doctorate degree of Strategic Leadership and Executive Coaching from Bethany University. He hold more than 13 years of organization development and executive coaching experience. He previously founded a health clinic in San Francisco and played professional basketball overseas.  

Clint lives in San Francisco with his wife of 27 years and five kids and has served as the president of the North of Market Community Benefit District, a non-profit organization helping to beautify, enhance safety and foster the arts in the Tenderloin district of SF. He is currently serving on the Stonestown YMCA Board of Directors as the chair of the fundraising committee. 

How does coaching in basketball relate to coaching in corporations? 

  • Coaching is about maximize potential to ensure the teams are working cohesively.  
  • One of the jobs of a basketball coach is to manage egos and get people to work together in the best way, similar to a corporate coach. 

How do you help a team work together?  

  • You want to help people understand their why.  
  • In every team there’s an underlying why in the human condition that causes people to act in certain ways.  
  • When you look at those emotional levers that people have  to succeed or be the best in their area you want to help them to understand that underlying why and tap into that corporate/community part as well.  
  • Want to help them understand their why in relation to how it helps the community or corporation as whole.  

What type of things get in the way of coaching or people reaching their potential? 

  • Many times it the ego. Or I can do it alone mentality. This hinders people because there’s a greater impact we can have together.  
  • To work through this, you can teach that with humility and bringing people together everyone can be successful.  
  • This is where coaching people toward an abundance mentality comes in to play. There’s enough for everyone.  

Do you think leaders still need to be the smartest in the room and know it all? Is that the right philosophy? And do you think that mentality still exist today? 

  • This mentality still exists today, however successful leaders exercise humility.  
  • They want their direct reports and team mates to excel are the ones that see people stay long term and increase in productivity and employee engagement.  
  • For leaders, humility is the highest skill set. If they develop that skill they will see their teams succeed wildly.  

What role does leader vulnerably play in building teams? 

  • Vulnerability plays a big part of leading. If you want to know others, you need to be known. 
  • A leader is leading the charge, they are guiding people in to uncharted waters, so they should do the same with being vulnerable. Leaders can show the way. 
  • Start with being vulnerable in small chunks to build trust. i.e. share a mistake  
  • It builds engagement with staff and drives team cohesiveness.  
  • Being vulnerable might not always go as planned but it is important for leaders to put themselves out there and try.  

What are other key attributes of team cohesiveness? 

  • Wanting others to succeed. 
  • Know your team and know their emotional levels and personal why’s.
  • When you know everyone’s personal whys you can connect better. I.e. communication, recognition.  
  • When people feel heard and seen they will be more engaged in the organization success.  

Signs of an unhealthy team: 

  • People taking credit for success individually.  
  • Shucking responsibility for mistakes.
  • No small talk between team members (no visual comradery).

What do you do with a toxic team member? 

  • Have a crucial conversation with team member – in a one-in-one setting ask them questions to try to understand more about where the team member is coming from:
    • What do you love about our team interactions? 
    • What has been a highlight for you? 
    • What are your pain points right now? 
    • What could we do better? 
    • What can I do as a leader to better motivate you? Could reveal a blind spot for the leader.  

What are limiting beliefs? 

  • Beliefs that prevent you from executing your full potential.
  • One way to identify a limiting belief is to look for the word because. For example: “we possibly couldn’t expand into this county because I’m not talented enough to lead this charge.” The because is usually not true.  
  • Often, we have built up beliefs in our lifetime and we don’t even know they exist until we talk to a coach to unearth them.  

How do you address limiting beliefs? 

  • Get with mentor or coach to unearth those beliefs.  
  • Once you’ve identified a limiting belief, take a simple action step towards conquering that belief.  
  • Take a small step to tackle the belief. I.e. write the first page.  

What are your thoughts on affirmations? 

  • Highly recommended – YouTube, books, post it notes, journals etc.  
  • We  need to hear positive reinforcement.  
  • Many people have never heard anyone tell them they are doing something positive in their whole life.  
  • People usually don’t get enough encouragement, if any at all.  
  • Developing these pathways for people is major. Bombard your mind with positive affirmations.  
  • Like a superior athlete, one of the major keys to success is that they believe they can do it. 

How do make affirmations not feeling like lying to yourself? 

  • Find the component of truth.  
  • Focus on the positive. 
  • Focus on when things did work not when they didn’t.  
  • Begin to reframe and find the truth in the affirmation.  

How can you bridge the gap between where you are and where you want to be? 

  • Take small steps.
  • Don’t get overwhelmed with where you want to be. 
  • Take small steps toward your affirmations (hire a coach, go on a webinar, have coffee with a leader you respect).

Top 3 takeaways: 

1) Hold on to your dream and vison for yourself personally and professionally. Strive for that vision.  

2) Build others up. Help others fulfill their dreams.  

3) Be kind to yourself. Reframe and continue to build on the positive.  

Connect with Dr. Clint Ladine: 
Website: https://www.successfullycoaching.com 
LinkedIn: https://www.linkedin.com 

How to Identify Potential Risks at the Start of Project Recovery

The first step of project recovery is risk analysis, which begins with identifying potential risks. You can do this by consulting others on your team as well as outside experts. You can also work on identifying the systems and structures that make up the project and collect all proper documentation.

4 Ways To Identify Risks Before Starting Project Recovery

1. Schedule a Meeting With Your Team

This is the time to ask blunt questions and see what everyone says about the project in its current state. You’ll gain a lot of data from many perspectives about where everything stands. This will give you new ways to identify risks for the project. Ask when the deadline is, whether it’s flexible, and whether moving forward makes sense as is.

What are the current priorities for this project and are they the same as when you started? Where do resources for the project currently stand? You may soon find that a project redesign is a better option. However, you don’t want to assume, you want to get clear information before making any decisions.

2. Review the Project History

It’s possible there may have been multiple points of failure during the project so far. Finding them all will help you understand the potential risks that may come up during the recovery of the project. Review a timeline of the history up to this point and mark any failure points.

3. Run Through a List of Potential Project Threats

Make a list of potential threats to any project. Then, address each of them and ask yourself whether they apply. Some potential threats may include risks to operations, like supply or distribution. There could be technical threats, political, elements of procedure, or financial risks.

If a key player leaves the project, would it then fail? This is a human element. What are the reputation risks associated with this project? The more of these questions you ask, the better idea you’ll get for threats that may be ahead.

4. Consult People You Trust

You’ve spoken with the people on your team who are in this day-to-day. It’s good to then talk to experts you trust who aren’t working inside the project. You may consult others in your organization, people who’ve run similar projects, or outsource to outside experts. At Project Genetics, we specifically work with teams on recovery plans for this reason.

Discuss what you know about the project so far and ask for their outside perspectives. They may give you insight into why past failures happened or even notice ones you didn’t see. Get someone else to point out every threat you’ve faced so far. Then you can develop an idea of how to create a path to lasting success.

The more potential risks you identify early on, the better strategies you’ll develop to mitigate these risks. It’s important to continue monitoring and reassessing your risks throughout the recovery process. To create the best chance for success, talk to an expert who knows recovery strategies inside and out. Contact Project Genetics today and talk to a project management expert about a successful recovery plan.