The Cost of Doing What’s Right

A greater emphasis is being placed on transparency within our culture. Transparency within companies is being demanded, and with the increasing usage of social media, a company’s actions are magnified and communicated exponentially. People are not afraid to tweet, post, or blog about the experiences they have had with companies. What should we be doing to protect our companies from dissatisfied customers? Some react by withdrawing and attempting social media anonymity. Companies miss great opportunities when they do this!

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