My trip to St Louis was an adventure to say the least…although there was a lot more waiting involved than I would have expected from an adventure. The trip started out relatively mundanely. I showed up to the airport earlier than anticipated, was thankful to be in Zone-2 boarding versus Zone-3, and had a decent seat. We boarded the plane, and within five minutes we were informed that we had to de-board as there was something wrong with the door. Continue reading
We tend to like the calm. We like calm skies for our flights, calm waters when on a ship, and calm weather when traveling. The problem with calm is you always know what to expect. And while it makes it easier to fly, sail, or drive, it’s not necessarily the best thing in all areas of our lives.There is opportunity in turbulence. When industries are calm, it’s hard to get a foothold. The customers aren’t looking for someone new to buy from. There are no new differentiators between products. Things are pretty much status quo. If you are trying to get into the market or gain market share, it’s going to be tough. Why choose you over the industry leader? Continue reading
A greater emphasis is being placed on transparency within our culture. Transparency within companies is being demanded, and with the increasing usage of social media, a company’s actions are magnified and communicated exponentially. People are not afraid to tweet, post, or blog about the experiences they have had with companies. What should we be doing to protect our companies from dissatisfied customers? Some react by withdrawing and attempting social media anonymity. Companies miss great opportunities when they do this!