Opportunity in the Turbulence

We tend to like the calm. We like calm skies for our flights, calm waters when on a ship, and calm weather when traveling. The problem with calm is you always know what to expect. And while it makes it easier to fly, sail, or drive, it’s not necessarily the best thing in all areas of our lives.There is opportunity in turbulence. When industries are calm, it’s hard to get a foothold. The customers aren’t looking for someone new to buy from. There are no new differentiators between products. Things are pretty much status quo. If you are trying to get into the market or gain market share, it’s going to be tough. Why choose you over the industry leader? Continue reading