seo

Corporate CPR Episode 112: How Using AI In Marketing Might Be Killing Your Company

/ Jana

On today’s episode we are talking about how using AI in marketing might be killing your company.

Ferdinand Mehlinger, an esteemed SEO expert and keynote speaker, played a pivotal role in Google’s inception, granting him unparalleled insights into driving organic traffic and conversions. With a diverse portfolio spanning E-waste, biotech, fitness, and social media sectors, Ferdinand’s expertise is unmatched. With over two decades of experience, including contributing to Google’s algorithm in its infancy, Ferdinand offers unparalleled expertise in SEO and Google insider strategies. He’s available as a keynote speaker for events, conferences, and podcasts, offering valuable insights and free resources on his website. Ferdinand’s company, Bluoo Digital, specializes in branding and online marketing solutions, driving success for businesses since 2005.

Episode Highlights:

  • AI Revolution: AI is poised to revolutionize our lives, offering unprecedented convenience and accessibility to information, similar to the impact of search engines.
  • Potential of AI: AI has the potential to enhance productivity across various domains, from writing and coding to email management, streamlining tasks and providing valuable assistance.
  • Ethical Considerations: Despite its benefits, ethical concerns surround AI’s use, especially regarding misinformation, manipulation, and privacy.
  • Regulation and Oversight: The rapid advancement of AI necessitates regulation and oversight to ensure responsible and ethical use, preventing misuse and abuse.
  • Impact on SEO: AI influences SEO practices, with search engines like Google emphasizing quality and relevance to combat spammy content generated by AI.
  • Realistic Content Focus: Businesses should prioritize quality over quantity in content production, acknowledging limitations and aiming for manageable output.
  • Peer-to-Peer Interaction: User preference for human interaction over AI-generated content drives a shift towards peer-to-peer question-and-answer interactions online.

Top 3 Takeaways for the Audience:

  1. Jump into AI without hesitation, as it’s becoming increasingly essential for businesses to leverage its capabilities.
  2. Recognize and understand your own value, whether as a business owner or professional, and assert it confidently.
  3. Focus on becoming an expert in your field, as expertise opens doors and allows you to provide valuable insights and solutions to others.

How to Connect with Ferdinand:

Website: http://www.ferdinandmehlinger.com

Corporate CPR Episode 93: How You Can Understand Your Digital Health And Why It’s Important

/ Jana

On today’s episode we are talking about how you can understand your digital health and why it’s important.

Sharon Park is a visionary leader and a seasoned marketer with over 15 years of experience in the digital marketing industry. She has a proven track record of building profitable and scalable marketing programs for B2C and SaaS companies, leveraging her deep expertise in Google Ads, AI, and ML. She is also a passionate entrepreneur and a recognized influencer in the MarTech space, with a mission to empower medium and enterprise businesses with cutting-edge marketing technology.

As the CEO of Sage Digi, Sharon leads an elite team of marketing consultants specializing in performance advertising campaigns and analytics infrastructure. She applies her pattern recognition of Google’s algorithms and her innovative approach to storytelling to create growth engines that catapult lead generation and retention performance. She is also a board member of With My Own Two Hands Foundation, a non-profit organization that supports education and water projects in Africa. Sharon holds a BA in U.S. History and Violin Performance from UCLA, an MA in U.S. Civil War History from UVA, and a Business Analytics Certificate from Harvard University.

Key Takeaways:

  1. Understanding Digital Health: Digital health encompasses various aspects, but in this context, it primarily refers to website health and digital marketing performance, including organic and paid traffic.
  2. Assessing Website Health: To determine if your website is healthy, start by checking your domain authority score using tools like SEMrush. This score indicates how Google views your website’s importance.
  3. Balancing Organic and Paid Traffic: For businesses, achieving a balance between organic (unpaid) and paid traffic is crucial. A 50-50 ratio between the two is a good benchmark for companies with substantial revenue.
  4. Connecting Strategy to Revenue Growth: Align your website and paid advertising strategy with your company’s revenue goals. Monitor metrics like Google Ads impression share to ensure you’re winning auctions and reaching potential customers effectively.
  5. Focusing on the Funnel: Implement a full-funnel marketing approach, starting with building brand awareness at the top of the funnel, followed by nurturing leads in the middle, and closing sales at the bottom.
  6. Resilience Through Brand Building: Investing in top-of-funnel marketing builds resilience during economic downturns by establishing trust and recognition among your target audience.
  7. Avoiding Corporate Mortality: Protecting your performance budget and consistently investing in mid to upper funnel marketing can help your business weather tough times and maintain a competitive edge.
  8. Avoiding Common Mistakes: Avoid relying on multiple sources of revenue data, getting stuck in analysis paralysis, or failing to ask tough questions about website health and performance.
  9. The Timeline for SEO: Understand that SEO is a long-term strategy that requires consistent effort and patience. Results may take months or even years to materialize, but the investment is worth it.
  10. Choosing Advertising Platforms: When starting with advertising, prioritize platforms like Google Ads for immediate returns. As you generate profits, expand into awareness-building channels like LinkedIn or display advertising.

Sharon’s Top 3 Takeaways for the Audience:

  1. The time to get started on your digital health is now.
  2. Don’t do it by yourself. Bring on an agency you trust and who pledges transparency to you.
  3. Create content (a newsletter, a blog, a webinar). It pays dividends in the future.

How to connect with

LinkedIn: https://www.linkedin.com/in/presidentsharon/          

Website: https://sagedigi.com/